Reduce product cost 10%
Model supplier negotiation, packaging optimization, or better order volume.
Net profit lift
+$1.83
Projected margin
34.2%
$18.30 -> $16.47
Live SKU profit tool
Shopify
Shopify profit margin calculator
Calculate DTC price, payment fees, acquisition cost, fulfillment, return reserve, and order-level net margin.
Editable channel preset
This estimate is built for fast pre-listing SKU decisions before deeper channel validation.
Scenario library
Save the current SKU cost and fee inputs on this device, then load them later for comparison.
Keeps up to 8 recent local scenarios.
No saved scenarios yet.
Profit result
Shopify SKU
Total fees
$2.45
Total cost
$50.50
- Order revenue
- $74.00
- Net profit
- $23.50
- Net margin
- 31.8%
- ROI
- 46.6%
- Break-even price
- $49.79
- Target price
- $67.06
Profit simulator
Convert the current SKU into a health score, then apply price, cost, and ad-cost scenarios directly to the form.
SKU health score
90
Healthy
Pressure drivers
Ad cost
Reduce ad cost 10%
Model tighter bids, stronger creatives, or lower paid acquisition per order.
Net profit lift
+$1.22
Projected margin
33.4%
$12.20 -> $10.98
Operating insights
Deterministic recommendations from the current inputs, target margin, and channel comparison.
Channel switch opportunity
TikTok Shop leads by $2.86 in net profit.
TikTok Shop
Margin is above target
Keep checking fee rules and return assumptions; this structure can move into the next sourcing review.
$23.50
Fee breakdown
Product + packaging$18.30
24.7% of price
Fulfillment cost$4.25
5.7% of price
Freight + shipping$10.80
14.6% of price
Ad cost$12.20
16.5% of price
Return reserve$2.50
3.4% of price
Marketplace fee$0.00
0% of price
Payment fee$2.15
2.9% of price
Fixed transaction fee$0.30
0.4% of price
Target profit price
The reverse price includes marketplace rate, payment rate, and fixed transaction fees in the target margin.
Target price
$67.06
Target net margin: 25%
Fee formulas
Every result keeps the core formulas so the margin story can be checked by operators, buyers, or partners.
Marketplace fee
$74.00 × 0% = $0.00
Payment fee
$74.00 × 2.9% = $2.15
Total fees
$0.00 + $2.15 + $0.30 = $2.45
Total costs
$18.30 + $4.25 + $10.80 + $12.20 + $2.50 + $2.45 = $50.50
Net profit
$74.00 - $50.50 = $23.50
Break-even price
($48.05 + $0.30) ÷ (1 - 2.9%) = $49.79
Target price
($48.05 + $0.30) ÷ (1 - 2.9% - 25%) = $67.06
Fee rule version
Shopify US baseline
Rule version: GJ-FEE-US-2026-06
Market
US · USD
Reviewed
2026-06-30
Official sources
Assumptions
- Uses Shopify Payments US Basic online card baseline of 2.9% + $0.30.
- Third-party gateway transaction fees, app fees, chargebacks, and subscription fees remain outside order-level fee fields.
- Fulfillment, shipping, acquisition cost, and returns are editable seller cost inputs.
Channel profit comparison
Use the same SKU price, product cost, and return reserve with each channel preset for fees and fulfillment.
RankChannelProfitMarginFees
#1
TikTok Shop
BestTikTok Shop profit calculator
$26.36
35.6%
$4.44
#2
Etsy
Etsy fee and profit calculator
$24.52
33.1%
$7.48
#3
Shopify
CurrentShopify profit margin calculator
$23.50
31.8%
$2.45
#4
eBay
eBay fee and profit calculator
$20.04
27.1%
$10.46
#5
Amazon
Amazon FBA profit calculator
$12.74
17.2%
$11.10